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Top 10 Designer Toy Artists You Should Know

Introduction to the Art of Designer Toys

Designer toys have evolved from basic visual amusement into collectible art pieces, thanks in large part to the vision and creativity of indy artists. These designers often draw on their backgrounds in street art, illustration, and various forms of fine art to create unique figures that resonate with fans and collectors alike. This article highlights ten influential designer toy artists whose work, we believe, has shaped the industry and continues to inspire new generations of collectors and creators.


1. Kaws

Overview: KAWS, born Brian Donnelly, is a prominent figure in both the designer toy and contemporary art scenes. He began his career as a graffiti artist and quickly gained recognition for his distinctive style, which features cartoonish characters with X-ed out eyes. 

Signature Works: Kaws’ “Companion” figures are among his most recognizable creations. These vinyl toys often portray familiar cartoon aesthetics infused with a sense of melancholy.

Impact: Kaws successfully bridges the gap between high art and pop culture, making his works highly sought after in galleries and among collectors. His collaborations with brands like Nike and Uniqlo have further propelled his visibility. He even has a balloon in the Macy's Thanksgiving Day parade... that is some epic-level notoriety. 


2. Frank Kozik

Overview: Frank Kozik (RIP) is known for his influential role in the designer toy movement, particularly through his work with Kidrobot. With a background in graphic design and punk rock, Kozik’s toys often reflected his edgy personality. He was the king of saying like it is. 

Signature Works: His “Labbit” character, a rabbit with a cigarette, became iconic and has spawned numerous variants and collaborations. But the Labbit isn't even close to the only character he came up with. Many of his character smoked cigarettes, and anarchy was a common thread that laced his body of work together.

Impact: Kozik played a crucial role in shaping the landscape of designer toys, pushing the boundaries of what a toy can be and establishing a new narrative in collectible art. We miss him.


3. Yoshitomo Nara

Overview: Yoshitomo Nara is a Japanese artist known for his whimsical yet sometimes unsettling characters. His artwork often features children and animals with exaggerated features, exploring themes of innocence and rebellion.

Signature Works: Nara’s designer toys reflect his fine art style, with pieces like the “Hollow Girls” series capturing his signature aesthetic.

Impact: Nara has successfully translated his art into collectible toys, making his work accessible to a wider audience and highlighting the relationship between fine art and popular culture.


4. Gary Baseman

Overview: Gary Baseman is an artist, animator, and toy designer known for his playful yet dark imagery. His work often explores themes of childhood, memory, and the subconscious.

Signature Works: The “Dunny” series, in collaboration with Kidrobot, features Baseman’s unique characters that evoke nostalgia while challenging viewers with deeper meanings.

Impact: Baseman has expanded the narrative possibilities of designer toys, encouraging collectors to see them as more than just playthings but as reflections of personal and cultural stories.


5. Amanda Visell

Overview: Amanda Visell is known for her hand-crafted toys that merge art and play. Her work often features quirky characters and vibrant colors, drawing inspiration from nature and childhood memories.

Signature Works: The “Woodland Friends” series showcases her unique style and attention to detail, with each piece telling a story.

Impact: Visell’s commitment to craftsmanship and storytelling in her toys has garnered a dedicated following, illustrating the importance of narrative in the designer toy community.


6. Ron English

Overview: Ron English is a conceptual artist known for his provocative work that critiques consumer culture. His designer toys often blend popular icons with surreal elements, creating a unique commentary on society.

Signature Works: The “Grin” series, which features iconic characters with exaggerated grins, showcases his distinctive approach to toy design.

Impact: English’s toys challenge collectors to think critically about the cultural implications of the toys they collect, making him a significant figure in the genre.


7. Huck Gee

Overview: Huck Gee is celebrated for his intricate designs and character-driven storytelling. His background in graphic design informs his work, making each toy a narrative piece.

Signature Works: His “Skullhead” series features characters with elaborate designs and backstories, appealing to collectors who appreciate depth in their toys.

Impact: Huck Gee’s focus on character development has elevated the narrative potential of designer toys, encouraging other artists to explore storytelling in their work.


8. Junko Mizuno

Overview: Junko Mizuno is a Japanese artist whose work combines elements of kawaii (cute) culture with darker themes. Her toys often feature female characters in fantastical settings.

Signature Works: Mizuno’s “Pretty in Pink” and “Sailor Moon” influenced designs highlight her distinctive style and cultural influences.

Impact: Mizuno has brought a unique feminine perspective to the designer toy world, inspiring a new generation of artists and collectors who appreciate her blend of cute and macabre.


9. Pushead

Overview: Pushead, known for his intricate skull designs, is a significant figure in both the punk rock and designer toy communities. His work often features dark themes and detailed graphics.

Signature Works: The “Skull” series showcases his unique artistic style, often appealing to both collectors and music fans.

Impact: Pushead’s ability to merge music culture with designer toys has broadened the audience for collectibles, emphasizing the cross-pollination of various art forms.


10. Michael Lau

Overview: Often referred to as the "Godfather of Designer Toys," Michael Lau is a Hong Kong artist credited with popularizing the designer toy movement in Asia. His work often reflects street culture and urban aesthetics.

Signature Works: The “Gardener” series features a variety of stylized characters that explore themes of nature and urban life.

Impact: Lau’s influence on the designer toy scene is profound, inspiring countless artists and establishing a cultural bridge between the East and West in the toy community.


OK so.... How to Collect and Appreciate Their Work:

The world of designer toys is rich with creativity and innovation, thanks to the artists who continually push the boundaries of what toys can represent. As you explore our vibrant community, consider seeking out works by these influential figures.

Collecting designer toys is not just about ownership; it’s about appreciating the artistry, storytelling, and cultural commentary that each piece embodies. Whether you’re a seasoned collector or a newcomer, there’s always something new to discover in the world of designer toys.