TENACIOUS ART TOY INCUBATOR

Here at Tenacious, we have always considered independently-designed-and-produced art toys toys to be the lifeblood and essence of what our shop is all about.

The vibrancy of unique and original toy designs matters to us on a personal level. The journeys that each artist goes through, the trials and tribulations of making your own toy in a factory, and the pain of setting up an infrastructure to sell hundreds or thousands of units to a small audience, are all situations that we are acutely aware of. This chaos is where we operate on a daily basis, helping friends and contacts ascend to that "next level" where their toy art and character designs pay for their lives.

Getting to that next level is hard work and nearly impossible to do on your own.

That's where our "Incubator" comes in.

SO WHAT IS IT?

This Incubator concept is specifically aimed at creators who have independently produced their vinyl, PVC, ABS, SOFUBI or resin art toys at factories. Every single creator who does this is faced with the same problem: they just spent tens of thousands of dollars, they have a storage unit or basement full of toys, and now they need to sell them.

Fortunately the things we are great at here at Tenacious - building a community, promoting and marketing toy products, back end logistics, customer service, and most crucially maintaining TRUST - are the exact aspects of the toy sales cycle that indy creators REALLY need.

We have a whole section of our website dedicated to one of a kind handmade custom toys, and another one dedicated to handmade resin figures. Our Art Toy Incubator specifically services the next tier of toys that are produced in factories in larger quantities than handmade resins - 100+ units for example (usually much more).

Why is this even needed at all?

The toys we induct into our Incubator are made in factories, independently designed, funded and produced by the creators themselves. This is the hardest level of art toy creation, involving large numbers, big dollars and a lot of distribution and promotional effort!

Making the toy is hard, but I always say: that isn't even the hardest part. After you get through the pain and monumental effort of finding a factory, working with them and producing those toys to your specifications, you might think you are at the finish line.

But in reality, you have only begun your marathon. Your journey is only complete when you have sold your last unit of that toy! And that can take months or even years, or NEVER(!) if you don't have the time, resources or knowledge to generate sales.

In my 20 years of selling art toys, this is the situation I encounter the most, that causes the most pain, and it's the problem that I most want to solve for the community. That's why I started the Incubator.

How it works:

We aim to assist toy creators here by shining a light on their creations, promoting them and selling them under a standard & uniform arrangement that allows creators to continue to profit from each sale. The purpose is to do what we do best, in order to keep the indy art toy community healthy and avoid stagnation. Stagnation is death. We want to breathe life into the system by working on behalf of creators to sell their toys faster. 

We have 2 simple options to service creators of all kinds, from all countries, with any kind of shipping and warehousing arrangements (creators can hold their own toys, or we can warehouse them in the US).

Want to join our Incubator?

To join up, learn more about how our incubator works, and get your toys onto this page, just message us using the chat box below. We make it as easy and simple as possible for creators, with a simple 1-page agreement that involves no legalese to interpret.

Note that the Tenacious Art Toy Incubator is geared specifically towards assisting independent toy artists who have self funded (or Kickstarted) a factory-produced art toy in any material.

It is only for creators who have not landed a distribution deal with a big distributor, and have not yet worked with any other toy shop or manufacturer on the production or sales parts of the picture. 

Are you an indy toy producer? Does this sound like a program that might benefit your IP? Contact us! Use chat box below, email us or DM us and ask about the Incubator.