The MAD*L Is Back and It Glows: MAD Citizens Blue GID NYCC Exclusive by Jeremy Madl / MAD Toy Design

The MADL is back, baby, and this time it’s glowing. MAD Citizens Blue GID NYCC Exclusive is a 4-inch vinyl art toy by designer toy legend Jeremy Madl of MAD Toy Design, produced by UVD Toys. The classic MADL platform has been reimagined as a series of MAD*L Citizens, each with its own style and attitude, and this Blue GID (glow-in-the-dark) edition was a Tenacious Toys NYCC 2026 exclusive. It’s a super-limited run of just 50 pieces, priced at $20.00, and we’re down to our last 2 here at the shop, so if you want one, this is the moment. Grab it here.

Jeremy Madl is the Kansas-based designer and founder of MAD Toy Design, Inc., and his debut brand, the MADL, has been a staple of the designer toy world since it first dropped in 2004. Beyond his own platforms, MAD Toy Design has developed products for heavyweights like Kidrobot, Mattel, Mojang, Pepsi, Sony, Netflix, Spin Master, Cartoon Network, and Swatch. Jeremy also runs SOLID Industries, a manufacturing and project management resource that helps other artists get their own toys made, making him one of the true behind-the-scenes builders of the designer toy scene. For collectors of urban vinyl toys and vinyl sculpture, the MADL is a platform with serious roots, and this glowing edition brings a fresh flash of personality to the shelf.

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FOLLOW THE CREATOR: MAD Toy Design (@madtoydesign)